Friday, September 21, 2012

Least Effective Way to Market Your Home By Owner

Least Effective to Market Your Home for Sale By Owner

We have all seen the "For Sale by Owner" signs. On the surface, it looks so easy. Just place a sign in the yard, wait for the calls, and sell the property for the highest dollar to the most qualified buyer. In reality, this is not exactly the road that most "FSBO’s" follow. The fact is 90% of all homes sold are through the Multiple Listing Service. The "MLS" service will be explained, in detail, in the next chapter. 

In-depth research from sources such as television shows like
20/20, 60 Minutes, and Prime Time along with both Realtor Associations and Consumer-Awareness Survey Companies have shown that most buyers want to utilize the assistance of a real estate agent when purchasing property. These same sources have also reported that the majority of homeowners that attempt to market and sell their property eventually contract with a real estate broker to list their home.

Why is this? Once you place a sign in your yard, the majority of inquiries will be from real estate agents wanting to list your property.

The second most popular inquiries will be from people wanting to lease/purchase, rent, or finance the property from you. Then there are those buyers that are working with a real estate agent who happen to stumble across your property. Even if you are willing to "protect" agents, the fact that the agent may not have access to your home the minute a buyer sees your sign and that the agent has no information about your home readily available, may deter the agent from getting actively involved in the transaction. Therefore, you could possibly lose potential buyers.

So, instead of worrying about "protecting agents," why not give Total Choice Realty the opportunity to protect you! Let’s look at the second way to sell your property.

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Most Expensive Way to Market Your Home for Sale By Owner

Most Expensive Way to Market Your Home for Sale By Owner

Hiring a "traditional" real estate company will cost you between six to seven percent (6-7%) commission at the closing table. Let’s examine some hard figures in an effort to gain a clearer perspective on why you should seriously consider Total Choice Realty to list your property.

When a homeowner decides to list their property with a traditional real estate broker, he/she considerably reduces profits received at the closing table. If your home sells for $200,000 and you pay 6% in commission, you are going to be paying
$12,000 to real estate agents!

So, homeowners face two challenges:

     1) 90% of all homes sold are SOLD through the MLS; and
     2) Listing property through a traditional real estate company is expensive.

Total Choice Realty is your Total Solution. Hire us for a fraction of the cost, have your property listed on MLS, and retain the rights to show, sell, and advertise your property.

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