Monday, March 28, 2011

Three Ways to Sell Your By Owner Property

Least Effective 
We have all seen the "For Sale by Owner" signs. On the surface, it looks so easy. Just place a sign in the yard, wait for the calls, and sell the property for the highest dollar to the most qualified buyer. In reality, this is not exactly the road that most "FSBO’s" follow. The fact is 90% of all homes sold are through the Multiple Listing Service.                              

Sell By Owner on MLS
Once you place a sign in your yard, the majority of inquiries will be from real estate agents wanting to list your property. The second most popular inquiries will be from people wanting to lease/purchase, rent, or finance the property from you. Then there are those buyers that are working with a real estate agent who happen to stumble across your property. Even if you are willing to "protect" agents, the fact that the agent may not have access to your home the minute a buyer sees your sign and that the agent has no information about your home readily available, may deter the agent from getting actively involved in the transaction. Therefore, you could possibly lose potential buyers. 

So, instead of worrying about "protecting agents," why not give Total Choice Realty the opportunity to protect you! Let’s look at the second way to sell your property. 

Shows like 20/2060 Minutes, and Prime Time along with both Realtor Associations and Consumer-Awareness Survey Companies have shown that most buyers want to utilize the assistance of a real estate agent when purchasing property. These same sources have also reported that the majority of homeowners that attempt to market and sell their property eventually contract with a real estate broker to list their home.  

Most Expensive 
Hiring a "traditional" real estate company will cost you between six to seven percent (6-7%) commission at the closing table. Let’s examine some hard figures in an effort to gain a clearer perspective on why you should seriously consider Total Choice Realty to list your property. 
When a homeowner decides to list their property with a traditional real estate broker, he/she considerably reduces profits received at the closing table. If your home sells for $200,000 and you pay 6% in commission, you are going to be paying $12,000 in real estate commission.

So, homeowners face two challenges:

     1) 90% of all homes sold are SOLD through the MLS; and
     2) Listing property through a traditional real estate company is expensive. 

Total Choice Realty is your Total Solution. Hire us for a fraction of the cost, have your property listed on MLS, and retain the rights to show, sell, and advertise your property. 

What is the Multiple Listing Service (MLS)? 
All real estate companies across the United States have the same access to a multiple listing service. While different real estate companies choose different MLS services, the services all have the same goal – give active real estate brokers information on current properties. MLS services provide information such as number of bedrooms, number of bathrooms, property features, and more. MLS also allows pictures to be posted with the property description. The MLS saves buyers time since they are able to select homes on the Internet or in a real estate office prior to actually visiting properties. 

Listing Agent Motives (Traditional Real Estate Brokers) 
The first priority of the Listing Agent is to list your home on a multiple listing service (MLS/FMLS). Most Listing Agents will tell you that their first goal is to get your home sold and that they will do everything in their power to make this happen. However, according to the National Association of Realtors, the basic complaints Sellers have about their listing agent are:
1. The Listing Agent listed the property and was never seen or heard from again. 
2. The Listing Agent never actually showed the property. 
3. All the Listing Agent accomplished was placing property on the MLS, placing a sign in the yard, and providing a lockbox.

Consumers now understand that they are paying for two real estate agents to sell their home when only one of the agents does the majority of the work – the agent that brings the buyer. Homeowners are fighting back and Total Choice Realty gives you the tools you need to WIN!
Since we are NOT a traditional real estate company, we do NOT operate in the traditional way. We want you to feel good about your home selling experience. This means that you need to accomplish the following:

1. Have your home listed on MLS to attract 90% of the buyers. 
2. Have a sign, flyers, a lockbox, and tools to get your home sold – NOT just listed. 
3. Total Control in the sale of your property.

With Total Choice Realty, you gain you all the support you need, for a nominal flat fee, and you maintain Total Control. 

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